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Why Your Business Needs a CRM Software?

    Before discussing the importance of CRM software, let's look at what CRM is. CRM stands for Customer Relationship Management, a tool that improves relationships between businesses and customers. The following information will help you understand why CRM is essential.

  1. Helps in increasing sales:
    • Streamlines client contact, boosts sales
    • Collaborative tools help salespeople close the deals easily
  2. Helps improvie customer retention:
    • Effective feedback logging keeps customers around for longer
    • Integrated “360 degree” view of customer data helps you serve the customers more effectively
  3. Helps streamline your sales funnel:
    • Makes it easy to visualize your sales funnel
    • Granular reporting helps identify weak points in the pipeline
  4. Provides easy online marketing tools:
    • CRMs help marketers plan and track email campaigns effecively
    • Helps integrate sales and marketing data for better results and a higher conversion rate

What are the functions of a CRM Software?

  1. CRM software provides you detailed historical analysis of the existing and the potential customers. This helps in understanding the customer needs and increases the business in the end.
  2. Since CRM contains all the information of the customer, it helps understanding what actually the customer wants, which customer is likely to make a purchase and which not. All this information helps in making separate plans for different types of customers. Also since you have all the details of a customer, so you will be able to know what a customer wants this will eventually improve the customer satisfaction.
  3. To acquire a potential customer, the CRM software first identifies the customer then adds all the details of that customer into the CRM. The sales representatives then try to close the business with those potential customers. All this process becomes a lot easier and simpler with CRM.
  4. One of the main features of CRM software is that it is cost effective. The implementation and maintenance of CRM is very low as compared to what benefits you get from CRM.

How to choose right CRM software?

  1. Decide what features you need in CRM software - Go for a CRM that adapts to your needs instead of one which says all-in-one.
  2. Determine whether you want a cloud-based CRM or in-house software. A cloud-based CRM does not need a server and you don't need technical expertise to install it. You can just login to the software and you are ready to go. While in-house CRM software requires a server and it installs at your location. You will need some IT personnel to maintain the CRM server. In a cloud-based CRM, you have to pay a subscription every month or every year. While for an in-house you don't need to pay every month, just the one time. But maintaining the hardware and software of in-house CRM will cost you extra.
  3. The CRM you choose software should integrate with other tools such as G Suite, Nebula, Outlook, Office 365, etc. The main reason for using a CRM is to streamline your relationship with customers.
  4. Request a demo or have a free trial - It will be perfect if you request a CRM software demo to test the CRM on your own and see if it fulfils your business needs. Also, try more than one CRM software before making a purchase.
  5. Look for an Industry-specific Vendor - Try to go for vendors with customer experience in your industry. To do this, you can read different testimonials and visit software reviewing websites such as capterra and